ART DIRECTION – BRANDING – WEB DESIGN
Nicole Dehalleux is a jewellery designer since 1983. According to her creating jewellery is a dialogue between soul & hands – materials & colours.
Creating a brand identity and a website from scratch to show her recent collections. Every year Nicole is making a collection of earrings, rings, necklaces, and bracelets. To keep her elegance style, I suggested a minimalist look and feel. She doesn't have a physical place to sell her creations, so she distributed some postcards in each boutique.
She has been creating jewelry since1983; it means that she has a very large panel of products. The challenge was to keep her minimalist style within the best pictures. Showing her personality around the selection and keeping a focus on her best sales. It was also important to inform her clients about the places where they may buy her products displayed across Europe.
To keep her minimalist style I made a narrow selection. Focused on essentials of her collections from 2016 for each range of products; earrings, necklaces, rings, bracelets, and clip for hairs.
To display her creations it was important to show how you wear it. Only the product view was not enough for her. She wanted to show how the jewelry is worn on a model. So the images are in a large size to keep the attention on the product and not only on the model.
To sell her collections on e-commerce was not an option. She didn't want to sell by herself because she has plenty of retailers. So for solving that issue; I made a concept store list with a brief description, the location, where the user might click directly to find easily each place.
"Je rêve avec lui pour un temps et m'en sépare pour une personne qui le portera." Nicole Dehalleux.
Meet the elegance that Nicole conveys.